PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA OBJEK WISATA BUMI LANGIT DESA PETUNGREJO KECAMATAN NGUNTORONADI KABUPATEN MAGETAN

Wulandari, Dwi (2024) PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA OBJEK WISATA BUMI LANGIT DESA PETUNGREJO KECAMATAN NGUNTORONADI KABUPATEN MAGETAN. S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRACT Dwi Wulandari. 2024. The Influence of Price, Facilities and Service Quality towards the Interest in Revisiting the Bumi Langit Tourist Attraction in Petungrejo Village, Nguntoronadi District, Magetan Regency. Thesis, Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor (I) Hari Purwanto, S.E., M.M. Supervisor (II) Hendra Setiawan S.E., M.M. The aim of this study was to empirically determine the influence of price, facilities, and service quality towards the interest in revisiting the Bumi Langit tourist attraction in Petungrejo Village. This study was conducted on people who had visited the Bumi Langit tourist attraction with a sample of 385 respondents. The research method used was a quantitative approach using a purposive sampling technique with the help of SPSS25 software. The results of this study are that price has a positive and significant effect towards the interest in visiting the Bumi Langit tourist attraction in Petungrejo Village. Facilities have a positive and significant effect towards the interest in visiting the Bumi Langit tourist attraction in Petungrejo Village. Service quality has a positive and significant effect towards the interest in visiting the Bumi Langit tourist attraction in Petungrejo Village. Simultaneously, the variables of price, facilities and service quality have a positive and significant influence towards the interest in revisiting the Bumi Langit tourist attraction in Petungrejo Village. Keywords: Price, Facilities, Service Quality, Interest in Revisiting

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Harga, Fasilitas, Kualitas Pelayanan, Minat Berkunjung Kembali
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DWI WULANDARI DWI
Date Deposited:	04 Oct 2024 03:58
Last Modified:	04 Oct 2024 03:58
URI:	http://eprint.unipma.ac.id/id/eprint/2113

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