PENGARUH KUALITAS BENIH IKAN, HARGA, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BENIH IKAN LELE DI UD. TRISNO CATFISH FARM MAGETAN

Firmansyah, Aldi (2026) PENGARUH KUALITAS BENIH IKAN, HARGA, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BENIH IKAN LELE DI UD. TRISNO CATFISH FARM MAGETAN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of fish fry quality, price, and consumer trust on purchasing decisions for catfish fry at UD. Trisno Catfish Farm, Magetan, both partially and simultaneously. The study employs an associative quantitative approach. The research population consists of 124 individuals who purchased catfish fry between December 2025 and May 2026; all were included as respondents using a census sampling technique. Data were collected through questionnaires, observation, and documentation, and subsequently analyzed using multiple linear regression with the aid of SPSS software. The results indicate that fish fry quality, price, and consumer trust have a positive and significant impact on purchasing decisions. When considered simultaneously, these three variables also exert a significant influence. The price variable exhibits the highest regression coefficient, and the research model is capable of explaining a substantial portion of the variation in purchasing decisions. These findings underscore the importance of maintaining a balance between the quality of the fry, appropriate pricing, and consumer trust. It is recommended that UD. Trisno Catfish Farm maintain competitive pricing, enhance the health and vitality of the fry, and strengthen both information transparency and after-sales service.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Fish Fry Quality, Price, Consumer Trust, Purchasing Decision, Catfish Fry
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALDI FIRMANSYAH ALDI
Date Deposited:	26 Oct 2026 06:37
Last Modified:	26 Oct 2026 06:37
URI:	http://eprint.unipma.ac.id/id/eprint/10720

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