Analisis Pengaruh Harga, Kualitas Produk, Fashion Lifestyle, Dan Brand Image Terhadap Keputusan Pembelian Thrifting Di Madiun (Studi Kasus Pada Konsumen Thrifting Madiun)

RAHMA, PUTRI FADILA (2025) Analisis Pengaruh Harga, Kualitas Produk, Fashion Lifestyle, Dan Brand Image Terhadap Keputusan Pembelian Thrifting Di Madiun (Studi Kasus Pada Konsumen Thrifting Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The purpose of this study was to determine the influence of price, product quality, fashion lifestyle, and brand image on Thrifting purchasing decisions in Madiun (Case Study on Thrifting Consumers in Madiun). This study is a quantitative study with a sample of 170 respondents. The sampling method is by purposive sampling. Data collection using a questionnaire distributed via google form. Data analysis techniques are carried out using SPSS software version 22. The results of this study are that price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions. Fashion lifestyle has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Price, Product Quality, Fashion Lifestyle, Brand Image, Purchasing Decision Harga, Kualitas Produk, Fashion Lifestyle, Brand Image, Keputusan Pembelian
Subjects: A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: RAHMA FADILA PUTRI
Date Deposited: 12 Apr 2025 03:39
Last Modified: 12 Apr 2025 03:39
URI: http://eprint.unipma.ac.id/id/eprint/3009

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