PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR HONDA SCOOPY DI KOTA MADIUN.

Sofiansah, Deva (2024) PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR HONDA SCOOPY DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to determine the Influence of Product Quality, Promotion and Design towards the Purchase Decision of Honda Scoopy Motor Vehicles in Madiun City. The method used in this study was a quantitative. The sample in this study was 154 respondents. The data used in this study was primary data. The data collection method used a questionnaire. Data analysis techniques using multiple linear regression. Data processing in this study used SPSS 26. The results of this study are: 1) product quality does not have a significant effect towards the purchase decision of Honda Scoopy motor vehicles in Madiun City, 2) promotion has a significant effect towards the purchase decision of Honda Scoopy motor vehicles in Madiun City, 3) design has a significant effect towards the purchase decision of Honda Scoopy motor vehicles in Madiun City, 4) simultaneously the variables of product quality, promotion, and design have an effect towards the purchase decision of Honda Scoopy motor vehicles in Madiun City.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Product Quality, Promotion, Design, Purchase Decision.
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: DEVA SOFIANSAH DEVA
Date Deposited: 07 Oct 2024 05:48
Last Modified: 07 Oct 2024 05:48
URI: http://eprint.unipma.ac.id/id/eprint/2373

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