ADIANA, MUSTYEKA PRAMESTI (2026) ANALISA PENGARUH DAYA TARIK PROMOSI, PERSEPSI KEMUDAHAN, DAN PERSEPSI KEAMANAN TERHADAP MINAT PENGGUNAAN E-WALLET PADA APLIKASI DANA (Studi pada Masyarakat di Kota Madiun). S1 thesis, UNIVERSITAS PGRI MADIUN.
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Abstract
This study is entitled Analysis of the Influence of Promotional Attractiveness, Perceived Ease of Use, and Perceived Security on Interest in Using E-Wallet on the DANA Application (Study on the Community in Madiun City). The purpose of this study is to determine the influence of promotional attractiveness, perceived ease of use, and perceived security on interest in using E-Wallet on the DANA Application (Study on the Community in Madiun City). This study is a quantitative study, with data collection techniques through distributing questionnaires. Sampling uses Purposive Sampling technique. Determination of the number of samples uses the Lemeshow formula, with 381 respondents. Data analysis uses multiple linear regression analysis. Based on the results of the partial hypothesis test, the variables of promotional attractiveness (X1), Perceived Ease of Use (X2) and Perceived Security (X3) have a significant effect on interest in using E-Wallet on the DANA application with a significance value <0.05. The results of the simultaneous hypothesis test obtained a calculated F value ≥ F table (55.824 > 2.63) and a Sig value of 0.000 < 0.05, meaning that simultaneously there is a significant influence between the variables of promotional attractiveness, perceived ease, and perceived security on the interest in using E-Wallet on the DANA application.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Promotional appeal, perceived ease of use, perceived security, interest in use |
| Subjects: | A Social Sciences > HB Economic Theory A Social Sciences > HG Finance A Social Sciences > HM Sociology |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ADIANA PRAMESTI MUSTYEKA |
| Date Deposited: | 19 Jun 2026 03:41 |
| Last Modified: | 19 Jun 2026 03:41 |
| URI: | http://eprint.unipma.ac.id/id/eprint/7642 |
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