PENGARUH HARGA, KUALITAS PELAYANAN, FASILITAS DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Warung Corina Caruban)

Saputra, Cahya (2025) PENGARUH HARGA, KUALITAS PELAYANAN, FASILITAS DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Warung Corina Caruban). S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Price, Service Quality, Facilities and Location on Consumer Purchasing Decisions Study at Warung Corina Caruban. Thesis. Management Study Program, Faculty of Economics and Business, PGRI Madiun University. The aim of this research is to provide empirical evidence of the influence of price, service quality, facilities and location on the purchasing decisions of study consumers at Warung Corina Caruban. This research is quantitative research with a sample size of 385 respondents. Primary data was collected using a questionnaire distributed via Google Form. Data analysis techniques use SmartPLS 4.0 software. The results of this research show that the price variable influences purchasing decisions, service quality influences purchasing decisions, facilities influence purchasing decisions, location influences purchasing decisions at Warung Corina Caruban. Keywords: Price, Service Quality, Facilities, Location and Purchasing Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Harga, Kualitas Pelayanan, Fasilitas, Lokasi dan Keputusan Pembelian.
Subjects: Z Bibliography. Library Science. Information Resources > Z719 Libraries (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: CAHYA SAPUTRA CAHYA
Date Deposited: 03 Nov 2025 04:53
Last Modified: 03 Nov 2025 04:53
URI: http://eprint.unipma.ac.id/id/eprint/5724

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