PENGARUH HARGA LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MEMBELI (Studi empiris pada Toko Listrik Sinar Jaya Kranggan Geger Madiun)

Prastyo, Aditya Gumelar Eko (2025) PENGARUH HARGA LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MEMBELI (Studi empiris pada Toko Listrik Sinar Jaya Kranggan Geger Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to determine the joint influence of Price, Location and Service Quality on Purchase Decisions at the Sinar Jaya Kranggan Geger Madiun Electrical Store. This study was conducted using a questionnaire. This study is a descriptive quantitative study with secondary data and processed using the SPSS application. The results of this study are that improvements in one aspect alone may not be effective enough if other aspects are ignored. These three factors reinforce each other. This study provides information to consumers about the factors that influence purchasing decisions at the Sinar Jaya Electrical Store. This can increase transparency and help consumers make more rational purchasing decisions

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Price, Location, Service Quality, and Purchasing Decisions.
Subjects:	A Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	EKO GUMELAR ADITYA
Date Deposited:	14 May 2025 06:25
Last Modified:	14 May 2025 06:25
URI:	http://eprint.unipma.ac.id/id/eprint/3073

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