ANGRESTENI, DIEN ROHMAH ARUM (2026) PENGARUH AKSESIBILITAS, FASILITAS DAN PROMOSI MEDIA SOSIAL TERHADAP MINAT BERKUNJUNG KEMBALI (Studi Kasus Pada Pengunjung Hutan Pinus Nongko Ijo Madiun). S1 thesis, UNIVERSITAS PGRI MADIUN.
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Abstract
Dien Rohmah Arum Angresteni. 2026. The Effect of Accessibility, Facilities, and Social Media Promotion on Return Visit Intention (A Case Study of Visitors to the Hutan Pinus Nongko Ijo Madiun). Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Advisor (I) Dian Citaningtyas Ari Kadi, S.E., M.M., Advisor (II) Ahmad Nur Aziz, S.Pd., M.Ak. This study aims to determine the effect of accessibility, facilities, and social media promotion on tourists' return visit intention to the Nongko Ijo Pine Forest in Madiun Regency. This study uses a quantitative approach with an associative research type. The population in this study were all tourists who have visited the Nongko Ijo Pine Forest in Madiun Regency. The sampling technique used purposive sampling with a sample size of 385 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the help of IBM SPSS. The results of the study indicate that accessibility has a positive and significant effect on revisit intention, facilities have a positive and significant effect on revisit intention, and social media promotion has a positive and significant effect on revisit intention. Simultaneously, accessibility, facilities, and social media promotion have a positive and significant effect on revisit intention at Nongko Ijo Pine Forest in Madiun Regency. The Adjusted R Square value of 0.475 indicates that 47.5% of the variation in revisit intention can be explained by the variables accessibility, facilities, and social media promotion, while the remaining 52.5% is influenced by other variables outside the study. Keywords: Accessibility, Facilities, Social Media Promotion, Revisit Intention.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Kata Kunci: Aksesibilitas., Fasilitas., Promosi Media Sosial., Minat Berkunjung Kembali. Keywords: Accessibility., Facilities., Social Media Promotion., Revisit Intention. |
| Subjects: | A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ARUM ROHMAH DIEN |
| Date Deposited: | 22 Oct 2026 03:40 |
| Last Modified: | 22 Oct 2026 03:40 |
| URI: | http://eprint.unipma.ac.id/id/eprint/10526 |
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