PENGARUH CITRA DESTINASI, FASILITAS, AKSESBILITAS, TERHADAP KEPUASAN BERKUNJUNG DI SUMBER KOSO NGAWI

BUSHORI, MUVI AVID (2026) PENGARUH CITRA DESTINASI, FASILITAS, AKSESBILITAS, TERHADAP KEPUASAN BERKUNJUNG DI SUMBER KOSO NGAWI. S1 thesis, Universitas PGRI Madiun.

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Abstract

Muvi Avid Bushori, 2025. The Influence of Destination Image, Facilities, and Accessibility on Visitor Satisfaction at Sumber Koso Ngawi Tourism Site (An Empirical Study of Sumber Koso Ngawi Visitors). Management Study Program, Faculty of Economics and Business, PGRI University Madiun. Supervisor I: Dr. Heny Sidanti, S.E., M.M. Supervisor II: Dian Citaningtyas Ari Kadi, S.E., M.M. This study aims to examine and analyze the influence of destination image, facilities, and accessibility on the satisfaction of tourists visiting the Sumber Koso Tourism Site in Ngawi Regency. The approach used is quantitative with a survey method through the distribution of questionnaires to tourists who have visited Sumber Koso Ngawi. The data analysis technique uses multiple linear regression to test the influence of each independent variable on the dependent variable. The results of the study indicate that destination image, facilities, and Accessibility has a positive and significant effect on tourist visit satisfaction. This finding is in line with the Theory of Planned Behavior (TPB), which explains that attitudes, subjective norms, and perceived behavioral control influence tourists' evaluations and responses toward a destination. The implications of this study indicate that managers need to strengthen the destination's image, improve the quality and completeness of facilities, and enhance accessibility to create a more comfortable and satisfying travel experience, which can encourage visitor loyalty and the sustainable development of Sumber Koso Ngawi Tourism.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Citra Destinasi; Fasilitas; Aksesibilitas; Kepuasan Berkunjung
Subjects:	A Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUVI AVID BUSHORI
Date Deposited:	13 Apr 2026 02:36
Last Modified:	13 Apr 2026 02:36
URI:	http://eprint.unipma.ac.id/id/eprint/7349

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