OPTIMASI MARKETING PADA POTRAIT ROOM STUDIO MAGETAN DENGAN MEMBANGUN WEBSITE MENGGUNAKAN METODE EXTREME PROGRAMMING

Pratama, Naufal abi (2024) OPTIMASI MARKETING PADA POTRAIT ROOM STUDIO MAGETAN DENGAN MEMBANGUN WEBSITE MENGGUNAKAN METODE EXTREME PROGRAMMING. S1 thesis, Universitas PGRI Madiun.

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Abstract

In the rapidly developing digital era, marketing optimization through websites has become a crucial element in achieving online visibility and competitiveness for various types of businesses. One example is "Potrait Plus," a part of Potrait Room Studio that focuses on photography services in the Madiun area and its surroundings. Potrait Plus leverages technology and software development methods to enhance its marketing strategy. The objective of this research is to determine the results of marketing optimization through a website designed using the Extreme Programming (XP) method. The research findings indicate that the implementation of the website with XP has achieved online visibility and improved the effectiveness of services and operations at Potrait Plus studio. The conclusion of this research asserts that the use of XP in website development as a marketing optimization tool can achieve business online visibility and strengthen customer relationships through service effectiveness.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Extreme Programming;Marketing Optimization;Potrait Plus;Website.
Subjects: T Technology > T Technology (General)
Divisions: Fakultas Teknik > Sistem Informasi
Depositing User: PRATAMA ABI NAUFAL
Date Deposited: 21 Aug 2024 07:51
Last Modified: 21 Aug 2024 07:51
URI: http://eprint.unipma.ac.id/id/eprint/783

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