PENGARUH INOVASI PRODUK, HARGA, DAN PROMOSI ONLINE TERHADAP MINAT BELI PADA MIE GACOAN MADIUN

Bambang, Breyen Noval Putra (2024) PENGARUH INOVASI PRODUK, HARGA, DAN PROMOSI ONLINE TERHADAP MINAT BELI PADA MIE GACOAN MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this study was to provide empirical evidence of the influence of product innovation, price, online promotion towards purchase interest in Mie Gacoan Madiun. This study was conducted on the Madiun Residency community who knew Mie Gacoan Madiun by taking a sample of 384 respondents. The research method used was a quantitative approach using multiple linear regression analysis. The results of this study are: (1) partially the product innovation variable has a positive and significant influence towards purchase interest; (2) partially the price variable has a positive and significant influence towards purchase interest; (3) partially the online promotion variable has a positive and significant influence towards purchase interest; (4) Simultaneously, the product innovation, price, and online promotion variables have a positive and significant influence towards purchase interest in Mie Gacoan Madiun.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Product Innovation, Price, Online Promotion, Purchase Interest.
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRA NOVAL BREYEN
Date Deposited:	21 Oct 2024 05:49
Last Modified:	21 Oct 2024 05:49
URI:	http://eprint.unipma.ac.id/id/eprint/2494

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