PENGARUH CITRA DESTINASI, FASILITAS, AKSESIBILITAS, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BERKUJUNG KEMBALI WISATAWAN (Studi Kasus Pada Pengunjung Objek Wisata Pantai Klayar Kabupaten Pacitan)

Setiani, Sulis (2024) PENGARUH CITRA DESTINASI, FASILITAS, AKSESIBILITAS, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BERKUJUNG KEMBALI WISATAWAN (Studi Kasus Pada Pengunjung Objek Wisata Pantai Klayar Kabupaten Pacitan). S1 thesis, Universitas PGRI MAdiun.

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Abstract

This research aims to determine the influence of Destination Image, Facilities, Accessibility, and Electronic Word of Mouth (E-WOM) on Tourist Return Visit Interest (Case Study of Visitors to the Klayar Beach Tourist Attraction, Pacitan Regency). This research uses quantitative research methods. The population of this study was 384 visitors to the Klayar Beach tourist attraction, Pacitan Regency, through questionnaires. The data collection technique for this research is using the Purposive Sampling technique. The data analysis method for this research uses Multiple Linear Regression analysis using the SPSS version 25 program. Data analysis is carried out using the Classical Assumption Test, Multiple Linear Test, and t Test. The results of this research prove that 1) Destination image has a significant influence on tourists' intention to revisit. 2) Facilities have no effect on tourists' interest in returning to visit. 3) Accessibility has a significant effect on tourists' interest in returning to visit. 4. Electronic Word of Mouth (E-WOM) has a significant effect on tourists' interest in returning to visit.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Destination Image, Facilities, Accessibility, Electronic Word of Mouth (E-WOM), Interest in Returning
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HC Economic History and Conditions A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis
Depositing User:	SULIS SETIANI SULIS
Date Deposited:	10 Oct 2024 03:49
Last Modified:	10 Oct 2024 03:49
URI:	http://eprint.unipma.ac.id/id/eprint/2468

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