PENGARUH CITY BRANDING, FASILITAS, DAN PENGALAMAN PENGUNJUNG TERHADAP LOYALITAS PENGUNJUNG PADA ALUN-ALUN PONOROGO

NURCAHYANI, FIFIAN ZUNITA (2024) PENGARUH CITY BRANDING, FASILITAS, DAN PENGALAMAN PENGUNJUNG TERHADAP LOYALITAS PENGUNJUNG PADA ALUN-ALUN PONOROGO. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aimed to determine the effect of City Branding, Facilities, and Visitor Experience towards visitor loyalty at Alun-alun Ponorogo. The research method used was quantitative. The results of this study prove: (1) City Branding has a positive and significant effect towards visitor loyalty at Ponorogo Square; (2) Facilities have no effect and are not significant to visitor loyalty at Ponorogo Square; (3) Visitor Experience has a positive and significant effect towards visitor loyalty at Ponorogo Square; (4) Simultaneously City Branding, Facilities, and Visitor Experience have a positive and significant effect towards Visitor Loyalty at Ponorogo Square. Keywords: City Branding, Facilities, Visitor Experience, Visitor Loyalty.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	city branding, Facilities, visitor experience, visitor loyalty
Subjects:	A Social Sciences > HC Economic History and Conditions A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NURCAHYANI ZUNITA FIFIAN
Date Deposited:	07 Oct 2024 04:49
Last Modified:	07 Oct 2024 04:49
URI:	http://eprint.unipma.ac.id/id/eprint/2207

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