ANALISIS DAYA TARIK WISATA, PENGALAMAN WISATAWAN DAN PROMOSI MEDIA SOSIAL TERHADAP MINAT BERKUNJUNG KEMBALI AGROWISATA BELIMBING BOJONEGORO ( Studi Empiris Agrowisata Belimbing Kabupaten Bojonegoro )

Yahya, Wahyudin (2026) ANALISIS DAYA TARIK WISATA, PENGALAMAN WISATAWAN DAN PROMOSI MEDIA SOSIAL TERHADAP MINAT BERKUNJUNG KEMBALI AGROWISATA BELIMBING BOJONEGORO ( Studi Empiris Agrowisata Belimbing Kabupaten Bojonegoro ). S1 thesis, Universitas PGRI Madiun.

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Abstract

Wahyudin Yahya, 2025. Analysis of Tourism Attraction, Tourist Experience, and Social Media Promotion on the Intention to Revisit Belimbing Agrotourism Bojonegoro (Empirical Study of Belimbing Agrotourism Bojonegoro). Management Study Program, Faculty of Economics and Business, PGRI University Madiun. Supervisor I: Dr. Heny Sidanti, S.E., M.M. Supervisor II: Dian Citaningtyas Ari Kadi, S.E., M.M. Keywords : Tourist Attraction, Tourist Experience, Social Media Promotion, Revisit Intention Agrotourism. This study aims to examine and analyze the influence of tourist attraction, tourist experience, and social media promotion on tourists’ revisit intention to Belimbing Agrotourism in Bojonegoro. A quantitative approach was employed using a survey method by distributing questionnaires to tourists who had previously visited Belimbing Agrotourism in Ngringinrejo Village, Bojonegoro Regency. The data were analyzed using multiple linear regression to test the relationships among variables. The results indicate that tourist attraction, tourist experience, and social media promotion have a positive and significant effect on revisit intention. These findings are consistent with the Theory of Planned Behavior (TPB), which explains that attitudes toward behavior, subjective norms, and perceived behavioral control play an important role in shaping tourists’ intentions to revisit. The implications of this study highlight the importance of managing destination attractions, creating memorable tourist experiences, and optimizing social media promotion to enhance tourist loyalty and support the sustainability of agrotourism destinations.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Tourist Attraction; Tourist Experience; Social Media Promotion; Revisit Intention Agrotourism.
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WAHYUDIN YAHYA WAHYUDIN
Date Deposited:	08 Sep 2026 07:10
Last Modified:	08 Sep 2026 07:10
URI:	http://eprint.unipma.ac.id/id/eprint/9673

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