YULIKO, RAHMAT (2026) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA UMKM “WARUNG KOPI BUDAYA” DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aims to determine and analyze the effect of price and product quality on consumer purchase interest at the Warung Kopi Budaya MSME in Madiun City. The background of this study is based on the increasing competition in the coffee shop business, which requires business actors to understand the factors that can influence consumer purchase interest. Prices that are appropriate to consumer purchasing power and good product quality are important factors in attracting and maintaining consumer interest in making purchases. The method used in this study is quantitative. The population in this study was 400 consumers of the Warung Kopi Budaya MSME. Sampling using the Probability Sampling technique resulted in 80 samples. The data collection instrument was a validated questionnaire. The results of the study indicate that there is an influence of price on consumer purchasing interest. This is based on the results of the t-test (2.258) > t-table (1.665) and sig (0.027) < 0.05, there is an influence between product quality on consumer purchasing interest. This is based on the calculated t value (6.792) > t-table (1.665) and sig (0.000) < 0.05. Based on the f-test analysis conducted by the researcher, the calculated f value (138.866) > f-table (3.11) and sig (0.000) < 0.05. v Therefore, it can be concluded that there is a positive and significant influence of variables X1, X2 simultaneously on Y. From this finding, it indicates the influence of price and product quality on consumer purchasing interest. Based on the results of the study, it can be concluded that price and product quality have a positive and significant influence on consumer purchasing interest at the Warung Kopi Budaya MSME in Madiun City..
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Price., Product Quality., Consumer Purchase Intention., MSMEs., Warung Kopi Budaya., |
| Subjects: | A Social Sciences > HA Statistics A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management A Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management A Social Sciences > HF Commerce A Social Sciences > HG Finance A Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Ekonomi |
| Depositing User: | RAHMAT YULIKO RAHMAT |
| Date Deposited: | 19 Aug 2026 05:42 |
| Last Modified: | 19 Aug 2026 05:42 |
| URI: | http://eprint.unipma.ac.id/id/eprint/9269 |
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