Masruri, Hazel Lahfahukama (2026) STRATEGI BISNIS BERBASIS MEDIA DIGITAL DAN METODE MARKETING MIX 4P UNTUK MEMPERLUAS JANGKAUAN PEMASARAN PADA USAHA DAGANG. S1 thesis, UNIVERSITAS PGRI MADIUN.
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Abstract
Hazel 2026 STRATEGI BISNIS BERBASIS MEDIA DIGITAL DAN METODE MARKETING MIX 4P UNTUK MEMPERLUAS JANGKAUAN PEMASARAN PADA USAHA DAGANG.Skripsi. Program Studi Sistem Informasi, Fakultas Teknik, Universitas PGRI Madiun. Pembimbing (1) Mei Lenawati, S.Kom., M.Kom.(II) Ridho Pamungkas, S.Kom., M.Kom Advancements in digital technology encourage businesses to leverage information systems for more efficient marketing. UD Agung Lestari currently relies on traditional marketing methods, limiting its market reach and the dissemination of product information. This study aims to analyze the implementation of the 4P Marketing Mix by utilizing a WordPress WooCommerce website and the social media platform TikTok. A qualitative research methodology was employed, utilizing observation, interviews, and documentation techniques. Data analysis followed the Miles and Huberman model, comprising data reduction, data presentation, and conclusion drawing. Research findings indicate that the website provides comprehensive product information, facilitates catalog management, and supports digital promotion. The use of TikTok successfully increased the follower count to 107 and garnered 446 likes, alongside increases in comments, views, and content saves—all indicators of heightened user engagement. Although no transactions were recorded via the website during the study period, the system operated in alignment with business requirements. This study offers an integrated digital marketing solution that supports the sustainable growth of UD Agung Lestari and serves as a reference for MSMEs seeking to optimize information technology-based marketing strategies to expand their markets and enhance competitiveness. Keywords: 4P Marketing Mix, Information Systems, WordPress WooCommerce, TikTok, Digital Marketing Strategy, UD Agung Lestari.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Kata Kunci: Marketing Mix 4P, Sistem Informasi, WordPress WooCommerce, TikTok, Strategi Pemasaran Digital, UD Agung Lestari. Keywords: 4P Marketing Mix, Information Systems, WordPress WooCommerce, TikTok, Digital Marketing Strategy, UD Agung Lestari. |
| Subjects: | T Technology > T Technology (General) > T201 Patents. Trademarks |
| Divisions: | Fakultas Teknik > Sistem Informasi |
| Depositing User: | MASRURI LAHFAHUKAMA HAZEL |
| Date Deposited: | 04 Aug 2026 03:26 |
| Last Modified: | 04 Aug 2026 03:26 |
| URI: | http://eprint.unipma.ac.id/id/eprint/8428 |
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