PERAN MOTIVASI KERJA SEBAGAI MEDIASI TERHADAP WORKLOAD DAN QUIET QUITTING PADA KONTEN KREATOR DAN AFILIATOR GEN Z KOTA MADIUN

SEPTIAN, DEVI DWI (2025) PERAN MOTIVASI KERJA SEBAGAI MEDIASI TERHADAP WORKLOAD DAN QUIET QUITTING PADA KONTEN KREATOR DAN AFILIATOR GEN Z KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

	Text COVER.pdf Download (659kB)
	Text ABSTRAK.pdf Download (218kB)
	Text BAB I.pdf Download (396kB)
	Text BAB II.pdf Download (729kB)
	Text BAB III.pdf Restricted to Repository staff only Download (449kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (832kB) | Request a copy
	Text BAB V.pdf Download (199kB)
	Text DAFTAR PUSTAKA.pdf Download (234kB)
	Text LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

The digital revolution has had a major impact on the structure and dynamics of the global workforce. Rapidly developing information and communication technology has enabled the creation of new professions that previously did not exist, such as content creators, streamers, influencers, and affiliate marketers. This study aims to determine the effect of workload and work motivation on quiet quitting, the effect of workload on work motivation, and to determine whether work motivation can mediate the effect of workload on quiet quitting among Gen Z content creators and affiliates in Madiun City. This study is quantitative. The sample size used is 100 respondents. The sampling technique used was purposive sampling with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. The results of the study indicate that: 1) workload has a positive and significant effect on work motivation among content creators and affiliates, 2) work motivation has a positive and significant effect on quiet quitting among content creators and affiliates, and 3) work motivation positively mediates the effect of workload on quiet quitting among Gen Z content creators and affiliates in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	workload, motivasi kerja, quiet quitting.
Subjects:	A Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SEPTIAN DWI DEVI
Date Deposited:	23 Oct 2025 03:30
Last Modified:	23 Oct 2025 03:30
URI:	http://eprint.unipma.ac.id/id/eprint/5697

Actions (login required)

View Item