PENGARUH HARGA, FASILITAS, LOKASI TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN MARISON REGENCY MADIUN (Studi Kasus Konsumen Perumahan Marison Regency Madiun)

Ibrahim, Rafli Fizal (2025) PENGARUH HARGA, FASILITAS, LOKASI TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN MARISON REGENCY MADIUN (Studi Kasus Konsumen Perumahan Marison Regency Madiun). S1 thesis, Universitas PGRI Madiun.

	Text HALAMAN DEPAN..pdf Download (1MB)
	Text Abstrak.pdf Download (218kB)
	Text BAB 1 (1).pdf Download (251kB)
	Text BAB 2 (1).pdf Download (481kB)
	Text BAB 3.pdf Restricted to Repository staff only Download (391kB) | Request a copy
	Text BAB 4.pdf Restricted to Repository staff only Download (737kB) | Request a copy
	Text BAB 5.pdf Download (221kB)
	Text DAPUS (1).pdf Download (167kB)
	Text LAMPIRAN (1).pdf Restricted to Repository staff only Download (4MB) | Request a copy

Abstract

Rafli Fizal Ibrahim. 2025. The Influence of Price, Facilities, Location on Purchasing Decisions of Marison Regency Madiun Housing (Case Study of Marison Regency Madiun Housing Consumers). Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun, Advisor (I) Dr. Heny Sidanti, S.E., M.M. Advisor (II) Dian Citaningtyas Ari Kadi, S.E., M.M. This study aims to analyze the influence of price, facilities, and location on the purchase decision of Marison Regency housing in Madiun. A quantitative approach was employed using multiple linear regression analysis. Based on the results, the price variable has a positive and significant effect on purchasing decisions, with a significance value of 0.002 and a t-value of 3.224. The facilities variable also shows a positive and significant influence, with a significance value of 0.004 and a t-value of 2.912. Likewise, the location variable has the most dominant effect, with a significance value of 0.000 and a t-value of 6.090. Simultaneously, all three variables have a significant influence on purchasing decisions, as evidenced by the F-test result of 53.446 and a significance value of 0.000. The Adjusted R Square value of 0.477 indicates that price, facilities, and location explain 47.7% of the variation in purchasing decisions. These findings suggest that consumers consider a combination of these three factors when deciding to purchase a house. This research provides important implications for developers in designing marketing strategies based on consumer value perceptions regarding price, facilities, and location.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Price, Facilities, Location, Purchase Decision
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) A Social Sciences > HD Industries. Land use. Labor A Social Sciences > HF Commerce T Technology > T Technology (General) > T201 Patents. Trademarks
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IBRAHIM FIZAL RAFLI
Date Deposited:	20 Oct 2025 06:16
Last Modified:	20 Oct 2025 06:16
URI:	http://eprint.unipma.ac.id/id/eprint/5614

Actions (login required)

View Item