PENGARUH LIFESTYLE, BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN IPHONE SECOND BERGARANSI EX INTERNASIONAL (Studi Kasus Konsumen Gen Z iPhone Second di Madiun)

PRASTIKA, TIFANI DWI (2025) PENGARUH LIFESTYLE, BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN IPHONE SECOND BERGARANSI EX INTERNASIONAL (Studi Kasus Konsumen Gen Z iPhone Second di Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Lifestyle, Brand, Image, Product Quality, Price, and Purchase Decisions towards Second-hand iPhones with an Ex-International Warranty (A Case Study of Gen-Z Consumers in Madiun). This study analyzes the influence of lifestyle, brand image, product quality, and price towards the purchase decisions of second-hand iPhones with an ex-international warranty among Z Generations in Madiun City. Using a quantitative approach with probability and purposive sampling, 385 respondents were recruited. Data were collected through a questionnaire and analyzed using SPSS 27. The t-test results indicated that all four variables had a positive and significant partial effect on purchase decisions, while the F-test showed a positive and significant simultaneous effect. These findings suggest that businesses should adapt their marketing strategies to Gen Z's lifestyles, strengthen brand image, improve product quality, and offer competitive prices.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Lifestyle; Brand Image; Product Quality; Price; Purchase Decision; Second-Hand Iphones.
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HA Statistics A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions A Social Sciences > HG Finance A Social Sciences > HJ Public Finance A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PRASTIKA DWI TIFANI
Date Deposited:	14 Oct 2025 07:42
Last Modified:	14 Oct 2025 07:42
URI:	http://eprint.unipma.ac.id/id/eprint/5472

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