PENGARUH DIGITAL COMPETENCE TERHADAP INNOVATIVE WORK BEHAVIOR DENGAN DIGITAL READINESS SEBAGAI VARIABEL MEDIASI PADA FREELANCE CONTENT CREATOR GENERASI Z

Aprilinda, Devi Eka (2026) PENGARUH DIGITAL COMPETENCE TERHADAP INNOVATIVE WORK BEHAVIOR DENGAN DIGITAL READINESS SEBAGAI VARIABEL MEDIASI PADA FREELANCE CONTENT CREATOR GENERASI Z. S1 thesis, UNIVERSITAS PGRI MADIUN.

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Abstract

Devi Eka Aprilinda. 2026. The Effect of Digital Competence on Innovative Work Behavior with Digital Readiness as a Mediating Variable Among Generation Z Freelance Content Creators. Undergraduate Thesis, Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor I: Dr. Karuniawati Hasanah, S.E., M.M. Supervisor II: Ririh Anggraini Setyahety, S.E., M.M. This study aims to examine and provide empirical evidence regarding the effect of Digital Competence on Digital Readiness, the effect of Digital Readiness on Innovative Work Behavior, the direct effect of Digital Competence on Innovative Work Behavior, and the mediating role of Digital Readiness in the relationship between Digital Competence and Innovative Work Behavior among Generation Z freelance content creators on the TikTok platform. This study uses a quantitative approach with a cross-sectional design. The research sample consisted of 140 respondents obtained through purposive sampling and snowball sampling techniques. Data were collected through questionnaires and analyzed using multiple regression analysis and the Sobel Test with the assistance of IBM SPSS Statistics software. The results show that Digital Competence has a positive and significant effect on Digital Readiness; Digital Readiness has a positive and significant effect on Innovative Work Behavior; Digital Competence does not have a significant direct effect on Innovative Work Behavior; and Digital Readiness is proven to fully mediate (full mediation) the effect of Digital Competence on Innovative Work Behavior. These findings indicate that digital ability alone is not sufficient to drive innovative work behavior, but must be accompanied by individuals' psychological readiness to accept and utilize digital technology developments. Keywords: Digital Competence, Digital Readiness, Innovative Work Behavior, Freelance Content Creator, Generation Z

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Digital Competence, Digital Readiness, Innovative Work Behavior, Freelance Content Creator, Generation Z
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	APRILINDA EKA DEVI
Date Deposited:	26 Oct 2026 02:57
Last Modified:	26 Oct 2026 02:57
URI:	http://eprint.unipma.ac.id/id/eprint/10715

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