PENGARUH PROMOSI, PERSEPSI HARGA, PERSEPSI KONSUMEN, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI KERIPIK TEMPE ELPE PRODUKSI WARGA BINAAN LAPAS KELAS I MADIUN

Ardyanti, Shelly Marcelina (2026) PENGARUH PROMOSI, PERSEPSI HARGA, PERSEPSI KONSUMEN, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI KERIPIK TEMPE ELPE PRODUKSI WARGA BINAAN LAPAS KELAS I MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

Shelly Marcelina Ardyanti. 2026. The Influence of Promotion, Price Perception, Consumer Perception, and Word of Mouth (WoM) on Purchase Intention of eLPe Tempe Chips Produced by Inmates of Class I Madiun Correctional Institution. Thesis. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor (I) Dr. Rizal Ula Ananta Fauzi, S.E., M.M., (II) Dr. Apriyanti, S.E., M.M. This study aims to determine the influence of promotion, price perception, consumer perception, and word of mouth on the purchase intention of eLPe Tempe Chips produced by inmates of Class I Madiun Correctional Institution. This research employed a quantitative approach using a survey method. The sample consisted of 385 respondents. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that promotion has a positive and significant effect on purchase intention. Price perception also has a positive and significant effect on purchase intention. Consumer perception has a positive and significant effect on purchase intention. Furthermore, word of mouth has a positive and significant effect on the purchase intention of eLPe Tempe Chips produced by inmates of Class I Madiun Correctional Institution. The findings of this study are expected to serve as a reference for management in increasing consumer purchase intention through effective promotional strategies, appropriate pricing, positive consumer perceptions, and the optimization of word of mouth. Keywords: Promotion, Price Perception, Consumer Perception, Word of Mouth, Purchase Intention, Inmates of Class I Madiun Correctional Institution

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Promotion; Price Perception; Consumer Perception; Word of Mouth; Purchase Intention; Inmates of Class I Madiun Correctional Institution
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARDYANTI MARCELINA SHELLY
Date Deposited:	26 Oct 2026 08:16
Last Modified:	26 Oct 2026 08:16
URI:	http://eprint.unipma.ac.id/id/eprint/10575

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