Analisis Daya Tarik, Promosi Media Sosial, Aksesibilitas dan Kepuasan Wisatawan Terhadap Minat Berkunjung Kembali (Studi Kasus Pada Pahlawan Street Center Kota Madiun)

Pratiwi, Maretiansya Ika (2026) Analisis Daya Tarik, Promosi Media Sosial, Aksesibilitas dan Kepuasan Wisatawan Terhadap Minat Berkunjung Kembali (Studi Kasus Pada Pahlawan Street Center Kota Madiun). S1 thesis, Universitas PGRI Madiun.

[img] Text
HALAMAN DEPAN.pdf
Download (1MB)
[img] Text
ABSTRAK.pdf
Download (191kB)
[img] Text
BAB I.pdf
Download (565kB)
[img] Text
BAB II.pdf
Download (742kB)
[img] Text (Skripsi)
BAB III-1.pdf
Restricted to Repository staff only
Download (821kB) | Request a copy
[img] Text (Skripsi)
BAB IV.pdf
Restricted to Repository staff only
Download (828kB) | Request a copy
[img] Text
BAB V.pdf
Download (198kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (414kB)
[img] Text
lampiran (2).pdf
Restricted to Repository staff only
Download (5MB) | Request a copy

Abstract

Maretiansya Ika Pratiwi. 2026. Analysis of Attraction, Social Media Promotion, Accessibility, and Tourist Satisfaction on Revisit Intention (A Case Study of Pahlawan Street Center, Madiun City). Undergraduate Thesis. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor I: Dr. Rizal Ula Ananta Fauzi, S.E., M.M. Supervisor II: Hendra Setiawan, S.E., M.M. The tourism sector is one of the strategic sectors that contributes to economic growth in various countries. Tourism is also a leading sector that continues to be promoted through destination development programs. Pahlawan Street Center (PSC) in Madiun City is an urban tourism destination that continues to develop by enhancing tourist attractions, utilizing social media promotion, providing adequate accessibility, and improving tourist satisfaction. This study aims to examine the partial and simultaneous effects of attraction, social media promotion, accessibility, and tourist satisfaction on revisit intention at Pahlawan Street Center, Madiun City. The sample size was determined using the Lemeshow formula, resulting in 384 respondents. Data were collected through questionnaires that were tested for validity and reliability. This study employed a quantitative research method. The analytical techniques included validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and t-tests. The results indicate that: (1) attraction has a positive effect on revisit intention at Pahlawan Street Center, Madiun City; (2) social media promotion has a positive effect on revisit intention; (3) accessibility has a positive effect on revisit intention; and (4) tourist satisfaction has a positive effect on revisit intention. Furthermore, attraction, social media promotion, accessibility, and tourist satisfaction simultaneously have a significant effect on revisit intention at Pahlawan Street Center, Madiun City. Keywords: Attraction, Social Media Promotion, Accessibility, Tourist Satisfaction, Revisit Intention.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Attraction, Social Media Promotion, Accessibility, Tourist Satisfaction, Revisit Intention.
Subjects: A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis
Depositing User: PRATIWI IKA MARETIANSYA
Date Deposited: 22 Oct 2026 06:10
Last Modified: 22 Oct 2026 06:10
URI: http://eprint.unipma.ac.id/id/eprint/10555

Actions (login required)

View Item View Item
Repository UNIPMA is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.