PENGARUH PEMASARAN DIGITAL, BRAND IMAGE DAN HARGA TERHADAP MINAT SEWA PADA LAYANAN JASA SEWA IPHONE BY ALFA KAMERA DI KABUPATEN NGAWI

Avianti, Maulida Rindy (2026) PENGARUH PEMASARAN DIGITAL, BRAND IMAGE DAN HARGA TERHADAP MINAT SEWA PADA LAYANAN JASA SEWA IPHONE BY ALFA KAMERA DI KABUPATEN NGAWI. S1 thesis, UNIVERSITAS PGRI MADIUN.

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Abstract

This study is entitled The Influence of Digital Marketing, Brand Image and Price on Rental Interest in iPhone Rental Services by Alfa Kamera in Ngawi Regency. This type of research is Quantitative Research. The research sample is 150 respondents. The sampling technique is non-probability sampling with a purposive category. Data collection uses a questionnaire that will be given by researchers via the WhatsApp application then distributed to people who know and are interested in using it iPhone rental by Alfa Kamera in Ngawi Regency. The data analysis technique used was multiple linear regression analysis with the assistance of JASP. The results of this study are: a) digital marketing has a significant effect on interest in renting an iPhone by Alfa Kamera in Ngawi Regency, b) brand image has a significant effect on interest in renting an iPhone by Alfa Kamera in Ngawi Regency, c) price has a significant effect on interest in renting an iPhone by Alfa Kamera in Ngawi Regency. d) digital marketing, brand image, and price simultaneously have a significant effect on interest in renting an iPhone by Alfa Kamera in Ngawi Regency.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Pemasaran Digital; Brand Image; Harga; Minat Sewa
Subjects: A Social Sciences > HF Commerce
A Social Sciences > HJ Public Finance
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AVIANTI RINDY MAULIDA
Date Deposited: 19 Oct 2026 04:41
Last Modified: 19 Oct 2026 04:41
URI: http://eprint.unipma.ac.id/id/eprint/10433

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