PENGARUH KUALITAS PRODUK ,KEUNIKAN PRODUK DAN INOVASI PRODUK TERHADAP MINAT BELI ULANG KINANTHI BATIK NUSANTARA

Ratnawati, Pipin (2025) PENGARUH KUALITAS PRODUK ,KEUNIKAN PRODUK DAN INOVASI PRODUK TERHADAP MINAT BELI ULANG KINANTHI BATIK NUSANTARA. S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRACT Pipin Ratnawati, 2026. The Influence of Product Quality, Product Uniqueness, and Product Innovation on Repurchase Intention at Kinanthi Batik Nusantara. Faculty of Economics and Business, Management Study Program, Universitas PGRI Madiun. Amid increasingly competitive market conditions, batik entrepreneurs are required to adapt to changing consumer preferences, evolving fashion trends, and technological innovations in the production process. The object of this study is Kinanthi Batik Nusantara, a Micro, Small, and Medium Enterprise (MSME) engaged in modern batik production. This study used a sample of 384 respondents who are customers of Kinanthi Batik Nusantara, with a sampling technique employing proportional sampling. The data analysis technique used in this research is Multiple Linear Regression. Based on the results of data processing and hypothesis testing conducted to examine the three hypotheses— namely the effect of product quality on repurchase intention, product uniqueness on repurchase intention, and product innovation on repurchase intention—it can be concluded that product quality has a significant effect on repurchase intention at Kinanthi Batik Nusantara. Product uniqueness also has a significant effect on repurchase intention, and product innovation likewise has a significant effect on repurchase intention at Kinanthi Batik Nusantara. Keywords: Product Quality, Product Uniqueness, Product Innovation, Repurchase Intentio xiv

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Kualitas Produk, Keunikan Produk, Inovasi Produk, Minat Beli Ulang
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PIPIN RATNAWATI PIPIN
Date Deposited:	09 Apr 2026 08:57
Last Modified:	09 Apr 2026 08:57
URI:	http://eprint.unipma.ac.id/id/eprint/7330

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