PENGARUH PROMOSI DIGITAL, KUALITAS PELAYANAN, DAYA TARIK WISATA DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG PADA DESTINASI WISATA LEMBAH WILIS KABUPATEN MADIUN

Nurmaharani, Devy Dwi Putri (2026) PENGARUH PROMOSI DIGITAL, KUALITAS PELAYANAN, DAYA TARIK WISATA DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG PADA DESTINASI WISATA LEMBAH WILIS KABUPATEN MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of digital promotion, service quality, tourist attraction, and accessibility on the decision to visit the Lembah Wilis Tourist Destination in Madiun Regency, both partially and simultaneously. The study employs a quantitative approach using a survey method. The population consists of tourists who have visited or are currently visiting the Lembah Wilis Tourist Destination. Purposive sampling was used to select a sample of 384 respondents, determined using the Lemeshow formula. Data collection was conducted via questionnaires, while data analysis was performed using IBM SPSS Statistics, employing validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results indicate that digital promotion, service quality, tourist attraction, and accessibility each have a positive and significant partial effect on the decision to visit. Simultaneously, the four independent variables also exert a positive and significant influence on the decision to visit. An Adjusted R-Square value of 0.892 indicates that the research model has a strong ability to explain the variation in visitation decisions. Thus, digital promotion, service quality, tourist attraction, and accessibility are factors that play a role in increasing tourists' decisions to visit the Lembah Wilis Tourist Destination in Madiun Regency. Keywords: digital promotion, service quality, tourist attraction, accessibility, decision to visit

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Kata kunci: promosi digital, kualitas pelayanan, daya Tarik wisata, aksesibilitas, keputusan berkunjung. Keywords: digital promotion, service quality, tourist attraction, accessibility, decision to visit
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRI DWI DEVY
Date Deposited:	30 Oct 2026 01:16
Last Modified:	30 Oct 2026 01:16
URI:	http://eprint.unipma.ac.id/id/eprint/10732

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