Pengaruh Inovasi Produk, Kualitas Produk, Harga, dan Fanatisme Terhadap Keputusan Pembelian Sepatu Futsal Merek SPECS (Studi Pada konsumen di Kota Madiun)

Arsyat, Farid Muhammad (2026) Pengaruh Inovasi Produk, Kualitas Produk, Harga, dan Fanatisme Terhadap Keputusan Pembelian Sepatu Futsal Merek SPECS (Studi Pada konsumen di Kota Madiun). S1 thesis, Universitas PGRI MAdiun.

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Abstract

This study aims to analyze the influence of product innovation, product quality, price, and fanaticism on purchasing decisions of SPECS futsal shoes among consumers in Madiun City. This research employed a quantitative approach using a survey method involving 385 respondents selected through purposive sampling. The data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS Statistics. The results indicate that product innovation, price, and fanaticism have a positive and significant effect on purchasing decisions, while product quality has no significant effect. These findings suggest that improving product innovation, setting appropriate prices, and strengthening consumer fanaticism toward the SPECS brand can increase purchasing decisions. Keywords: Product Innovation, Product Quality, Price, Fanaticism, Purchasing Decision

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Kata Kunci: Inovasi Produk, Kualitas Produk, Harga, Fanatisme, Keputusan Pembelian Keywords: Product Innovation, Product Quality, Price, Fanaticism, Purchasing Decision
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HC Economic History and Conditions
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ARSYAT MUHAMMAD FARID
Date Deposited: 26 Oct 2026 07:09
Last Modified: 26 Oct 2026 07:09
URI: http://eprint.unipma.ac.id/id/eprint/10652

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