The Influence of Product Quality, Product Variety, Brand Popularity, and Price on Purchase Intention for Bluder Cokro in Madiun City

Sendika, Effel Dimas Putra (2026) The Influence of Product Quality, Product Variety, Brand Popularity, and Price on Purchase Intention for Bluder Cokro in Madiun City. S1 thesis, Universitas PGRI Madiun.

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Abstract

ABSTRAC Effel Dimas Putra Sendika. 2026. The Influence of Product Quality, Product Variety, Brand Popularity, and Price on Purchase Intention for Bluder Cokro in Madiun City. Undergraduate Thesis. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor (I) Dr. Heny Sidanti, S.E., M.Si. Supervisor (II) Hari Purwanto, S.E., M.M. This study aims to determine and analyze the partial and simultaneous effects of Product Quality, Product Variety, Brand Popularity, and Price on consumer Purchase Intention toward Bluder Cokro in Madiun City. The theoretical framework for consumer behavior applied in this research is the Theory of Planned Behavior (TPB). The research methodology employed is a quantitative approach using a survey method. The population under study consists of all Bluder Cokro consumers in Madiun City whose exact number is unknown (infinite population). The sample size was determined using the Lemeshow formula, resulting in a minimum sample of 385 respondents. The sampling technique used was purposive sampling, with criteria specifying respondents aged at least 17 years who have purchased Bluder Cokro products at least once. Data collection was carried out online through questionnaire distribution using Google Forms. The data analysis technique utilized is multiple linear regression analysis processed via SPSS software. The results show that partially, Product Quality, Product Variety, Brand Popularity, and Price exert a positive and significant effect on consumer Purchase Intention. Simultaneously, these four independent variables also have a significant effect on consumer Purchase Intention. Among all variables examined, Brand Popularity is found to be the most dominant variable influencing consumer Purchase Intention toward Bluder Cokro in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Kualitas Produk, Varian Produk, Popularitas Merek, Harga, Minat Beli, Bluder Cokro Product Quality, Product Variety, Brand Popularity, Price, Purchase Intention, Bluder Cokro.
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRA DIMAS EFFEL
Date Deposited:	22 Oct 2026 06:29
Last Modified:	22 Oct 2026 06:29
URI:	http://eprint.unipma.ac.id/id/eprint/10594

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