PENGARUH STORE ATMOSPHERE, LOKASI, VARIASI PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DI TOKOPI CARUBAN

helmi, salma auliya putri (2022) PENGARUH STORE ATMOSPHERE, LOKASI, VARIASI PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DI TOKOPI CARUBAN. S1 thesis, Universitas PGRI Madiun.

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Abstract

variety, and service quality affect the repurchase intention of Tokopi Caruban customers. The study uses primary data collected by distributing questionnaires to customers who have made purchases at Tokopi Caruban, using purposive sampling. The sample size in this study was 385 respondents. Data were collected through questionnaires distributed via Google Forms. Data analysis was conducted using SPSS version 25. The results of this study show that Store Atmosphere and Location do not have a significant effect on Repurchase Intention. Meanwhile, Product Variety and Service Quality have a significant effect on Repurchase Intention.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Store Atmosphere, Location, Product Variety, Service Quality, Repurchase Intention Kata Kunci: Store Atmosphere, Lokasi, Variasi Produk dan Kualitas Pelayanan, Minat Beli Ulang
Subjects:	A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRI AULIYA SALMA
Date Deposited:	22 Oct 2026 05:43
Last Modified:	22 Oct 2026 05:43
URI:	http://eprint.unipma.ac.id/id/eprint/10537

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