Assidiq, Aditya Hasbi (2024) Pengaruh Persepsi Konsumen, Persepsi Harga, Dan Brand Image Terhadap Minat Beli (Studi Pada Konsumen Dealer Mobil Listrik Wuling Madiun). S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aims to empirically prove the Influence of Consumer Perception, Price Perception, and Brand Image on Purchase Interest (Study on Consumers of Wuling Madiun Electric Car Dealers). This study is a quantitative study with a sample size of 384 people. The sampling method uses a lemeshow sample. Data collection using a questionnaire distributed via google form. The data analysis technique uses a test tool in the form of Structual Equation Modeling (SEM) with smartPLS Version 3.0. The results of this study indicate that Consumer Perception influences the Purchase Interest of Wuling Madiun Electric Car Dealer Consumers, Price Perception influences the Purchase Interest of Wuling Madiun Electric Car Dealer Consumers, Brand Image influences the Purchase Interest of Wuling Madiun Electric Car Dealer Consumers.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Consumer Perception, Price Perception, Brand Image and Purchase Interest |
| Subjects: | A Social Sciences > HB Economic Theory A Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ASSIDIQ HASBI ADITYA |
| Date Deposited: | 26 Nov 2024 06:47 |
| Last Modified: | 26 Nov 2024 06:47 |
| URI: | http://eprint.unipma.ac.id/id/eprint/2577 |
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