PENGARUH VARIAN PRODUK DAN LOKASI YANG DI MEDIASI MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS DI PASAR BARU MAGETAN)

Merintika, Selvia Nindy (2024) PENGARUH VARIAN PRODUK DAN LOKASI YANG DI MEDIASI MINAT BELI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS DI PASAR BARU MAGETAN). S1 thesis, Universitas PGRI Madiun.

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Abstract

Pasar Baru Magetan traders association experienced a problem of few visitors caused by the conversion of land there. This problem caused the turnover of Pasar Baru Magetan traders to experience a significant decline. This study aims to determine the effect of product variants and location on purchasing decisions mediated by purchasing interest in Pasar Baru Magetan consumers. This study uses a quantitative research method. The population of this study was 160 Pasar Baru Magetan consumers through a questionnaire. The results of this study prove that 1) Product variants have a positive and significant effect on purchasing interest, 2) Location has a positive and significant effect on purchasing interest, 3) Product variants have a positive and significant effect on purchasing decisions, 4) Location has a positive and significant effect on purchasing decisions, 5) Purchase interest has a positive and significant effect on purchasing decisions, 6) Product variants on purchasing decisions through purchase interest, and 7) The effect of location on purchasing decisions through purchase interest.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Product Variants, Location, Purchasing Decisions
Subjects: A Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MERINTIKA NINDY SELVIA
Date Deposited: 14 Oct 2024 03:18
Last Modified: 14 Oct 2024 03:18
URI: http://eprint.unipma.ac.id/id/eprint/2506

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