Pengaruh Kemudahan Penggunaan, Kemudahan Pembayaran, Fitur layanan, dan Kepuasan Konsumen terhadap Keputusan Penggunaan Aplikasi Access by KAI (Studi kasus pada Masyarakat Kota Madiun).

Ermawati, Pipit (2024) Pengaruh Kemudahan Penggunaan, Kemudahan Pembayaran, Fitur layanan, dan Kepuasan Konsumen terhadap Keputusan Penggunaan Aplikasi Access by KAI (Studi kasus pada Masyarakat Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

The Influence of Ease of Use, Ease of Payment, Service Features, and Consumer Satisfaction towards the Use Decision of the Access by KAI Application (Case Study on the Madiun City Community). The aim of this study was to determine whether there was an influence of ease of use, ease of payment, service features, consumer satisfaction and the decision to use. The research method used was a quantitative approach. The sample of this study was 375 respondents. Data collection used questionnaires and interviews. The data analysis technique used a test tool in the form of the SPSS application. The results of this study indicate: (1) Ease of use has a significant and positive influence towards the Decision to Use, (2) Ease of payment has a significant and positive influence towards the Decision to Use, (3) Service features have a significant and positive influence towards the Decision to Use, (4) Consumer trust has a significant and positive influence towards the Decision to Use. Keywords: Ease of Use, Ease of Payment, Service Features, Consumer Satisfaction, Use Decision.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Ease of Use, Ease of Payment, Service Features, and Consumer Satisfaction, Use Decision
Subjects: A Social Sciences > H Social Sciences (General)
A Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: PIPIT ERMAWATI PIPIT
Date Deposited: 08 Oct 2024 07:27
Last Modified: 08 Oct 2024 07:27
URI: http://eprint.unipma.ac.id/id/eprint/2444

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