PENGARUH LIFE STYLE, CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN IPHONE BEKAS BERGARANSI EX INTERNASIONAL DI KOTA MADIUN

Ahzammubasharoh, Wahyuningrum (2024) PENGARUH LIFE STYLE, CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN IPHONE BEKAS BERGARANSI EX INTERNASIONAL DI KOTA MADIUN. S1 thesis, Universitas PGRI Madiun.

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Abstract

The aim of this study was to determine the influence of Life Style, Brand Image, Product Quality and Price towards Purchase Decisions for Second-hand iPhones with Ex International Warranty in Madiun City. This study was a quantitative with a sample size of 399 respondents. The sampling method was taken by purposive sampling. Data collection using a questionnaire distributed via google form. The data analysis technique used a test tool in the form of SPPS software version 26. The results of this study are: (1) Life style has a positive but not significant effect towards Purchase Decisions, (2) Brand image has a significant positive effect towards Purchase Decisions, (3) product quality has a significant positive effect towards Purchase Decisions, (4) Price has a significant effect towards Purchase Decisions. Keywords: Life Style, Brand Image, Product Quality, Price, Purchase Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Life Style, Brand Image, Product Quality, Price, Purchase Decisions.
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: WAHYUNINGR AHZAMMUBASHAROH WAHYUNINGRUM
Date Deposited: 08 Oct 2024 06:21
Last Modified: 08 Oct 2024 06:21
URI: http://eprint.unipma.ac.id/id/eprint/2443

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