PENGARUH PROMOSI SOSIAL MEDIA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen GoodMood Coffee Ponorogo)

Putri, Amelia Cahyani (2024) PENGARUH PROMOSI SOSIAL MEDIA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Konsumen GoodMood Coffee Ponorogo). S1 thesis, Universitas PGRI Madiun.

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Abstract

Amelia Cahyani Putri. 2024. The Influence of Social Media Promotion, Facilities, and Service Quality towards Purchasing on Decisions (Case Study on Consumers of GoodMood Coffee, Ponorogo). Management Study Program, Faculty of Economics and Business, PGRI Madiun University. Supervisor I : Dian Citaningtyas Ari Kadi, S.E., M.M. Supervisor II : Metikasmike, S.E., M.M. The aim of this study was to provide empirical evidence regarding the Influence of Social Media Promotion, Facilities, and Service Quality towards Purchasing on Decisions (Case Study on Consumers of GoodMood Coffee, Ponorogo). This type of research was descriptive with a quantitative approach. The sample in this study amounted to 150 respondents. The sampling method used the purposive sampling. Data collection in this study used a questionnaire distributed via google form. The data analysis technique in this study used a test tool in the form of SmartPLS 3.0 software. The results of the study prove that Social Media Promotion has a positive and significant effect towards consumer purchasing decisions at GoodMood Coffee, Ponorogo, Facilities have a positive and significant effect towards consumer purchasing decisions at GoodMood Coffee, Ponorogo, Service Quality has a positive and significant effect towards consumer purchasing decisions at GoodMood Coffee, Ponorogo. Keywords : Social Media Promotion, Facilities, and Service Quality.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Social Media Promotion, Facilities, and Service Quality
Subjects:	A Social Sciences > HC Economic History and Conditions A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRI CAHYANI AMELIA
Date Deposited:	09 Oct 2024 03:29
Last Modified:	09 Oct 2024 03:29
URI:	http://eprint.unipma.ac.id/id/eprint/2410

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