PENGARUH POTONGAN HARGA, KELENGKAPAN PRODUK, CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KOP MART KARYA GUNA LEMBEYAN

HERMAWAN, DINO RIYADI (2024) PENGARUH POTONGAN HARGA, KELENGKAPAN PRODUK, CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KOP MART KARYA GUNA LEMBEYAN. S1 thesis, Universitas PGRI Madiun.

	Text 1. Halaman Depan_Dino Riyadi Hermawan NEW.pdf Download (635kB)
	Text 2. Abstrak (Bahasa Inggrias dan Indonesia)_Dino Riyadi Hermawan.pdf Download (67kB)
	Text 3. BAB I_Dino Riyadi Hermawan.pdf Download (254kB)
	Text 4. BAB II_Dino Riyadi Hermawan.pdf Download (460kB)
	Text 5. BAB III_Dino Riyadi Hermawan.pdf Restricted to Repository staff only Download (473kB) | Request a copy
	Text 6. BAB IV_Dino Riyadi Hermawan.pdf Restricted to Repository staff only Download (642kB) | Request a copy
	Text 7. BAB V_Dino Riyadi Hermawan.pdf Download (176kB)
	Text 8. Daftar Pustaka_Dino Riyadi Hermawan.pdf Download (267kB)
	Text 9. Lampiran_Dino Riyadi Hermawan.pdf Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

This research aimed to empirically prove the influence of price cuts, product completeness, company image and service quality towards purchasing decisions at Kop Mart Karya Guna Lembeyan. This research was a quantitative study with a sample size of 384 people. The sampling method used Limeshow sampling method. Data collection used a questionnaire distributed via Google Form. The data analysis technique uses testing tools in the form of Structual Equation Modeling (SEM) with smartPLS Version 3.0. The results of this research show (1) price discounts do not influence purchasing decisions at Kop Mart Karya Guna Lembeyan, (2) product completeness influences purchasing decisions at Kop Mart Karya Guna Lembeyan, (3) company image influences purchasing decisions at Kop Mart Karya Guna Lembeyan, (4) service quality influences purchasing decisions at Kop Mart Karya Guna Lembeyan. Keywords: Price Discounts, Product Completeness, Company Image, Service Quality, Purchasing Decisions

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Potongan Harga, Kelengkapan Produk, Citra Perusahaan, Kualitas Pelayanan, Keputusan Pembelian
Subjects:	A Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HERMAWAN RIYADI DINO
Date Deposited:	08 Oct 2024 03:31
Last Modified:	08 Oct 2024 03:31
URI:	http://eprint.unipma.ac.id/id/eprint/2403

Actions (login required)

View Item