PERAN MINAT BERKUNJUNG SEBAGAI PEMEDIASI TERHADAP PENGARUH MEDIA SOSIAL INSTAGRAM DAN DAYA TARIK PADA KEPUTUSAN BERKUNJUNG (Studi Kasus Pada Taman Wisata Umbul Square Dolopo Kabupaten Madiun)

Dinata, Brlly Andratama muhammad (2024) PERAN MINAT BERKUNJUNG SEBAGAI PEMEDIASI TERHADAP PENGARUH MEDIA SOSIAL INSTAGRAM DAN DAYA TARIK PADA KEPUTUSAN BERKUNJUNG (Studi Kasus Pada Taman Wisata Umbul Square Dolopo Kabupaten Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

This research is entitled "The Role of Interest in Visiting as a Mediator on the Influence of Instagram Social Media and Attraction on Visiting Decisions (Case Study at Umbul Square Dolopo Tourism Park, Madiun Regency". This research aims to test and find out: a) The Influence of Instagram Social Media and Attraction Regarding Visiting Interest, b) The Influence of Instagram Social Media, Attraction and Visiting Interest on Visiting Decisions. c) Visiting Interest mediates Instagram Social Media and Attractiveness on Visiting Decisions. This type of research is quantitative research. The number of samples used was 385 respondents. The sampling method is purposive sampling . Data collection uses a questionnaire with distribution according to predetermined criteria. The data analysis technique uses path analysis via SPSS 24.0 software. The results of this research show that: a) Instagram Social Media (X 1 ) and Attractiveness (X 2 ) influence Visiting Interest (Z), b) Instagram Social Media (X 1 ) and Attractiveness (X 2 ) influence Visiting Decisions (Y), c) Interest in Visiting (Z) is able to mediate Instagram Social Media and Attraction (X 2 ) on Visiting Decisions (Y).

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords : Social Media Instagram , Daya Interest , Interest Visit , Decision Visit
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis
Depositing User:	MUHAMMAD ANDRATAMA BRLLY
Date Deposited:	08 Oct 2024 06:51
Last Modified:	08 Oct 2024 06:51
URI:	http://eprint.unipma.ac.id/id/eprint/2320

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