Pengaruh Electronic Word Of Mouth (E-WoM), Daya Tarik, Harga Tiket, Dan Aksesibilitas Terhadap Revisit Intention Pada Objek Wisata Telaga Ngebel Di Kabupaten Ponorogo (Studi Kasus Pada Pengunjung Objek Wisata Telaga Ngebel)

Angraeni, Septiana Putri (2024) Pengaruh Electronic Word Of Mouth (E-WoM), Daya Tarik, Harga Tiket, Dan Aksesibilitas Terhadap Revisit Intention Pada Objek Wisata Telaga Ngebel Di Kabupaten Ponorogo (Studi Kasus Pada Pengunjung Objek Wisata Telaga Ngebel). S1 thesis, Universitas PGRI Madiun.

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Abstract

The purpose of the study was to determine whether there is an influence between electronic word of mouth (e-wom), attractiveness, ticket prices and accessibility on revisit intention at Telaga Ngebel tourist attraction in Ponorogo Regency. The sample of this study was 385 respondents. The research method used is a survey method with a quantitative descriptive approach. The data collection technique in this study was through distributing questionnaires with the help of a Likert scale. Data analysis was carried out using PLS-SEM with the help of SmartPLS (Partial Least Square) software version 4.0. The results of this study prove that electronic word of mouth (e-wom) has a positive and significant effect on revisit intention at Telaga Ngebel tourist attraction. attractiveness has a positive and significant effect on revisit intention at Telaga Ngebel tourist attraction. Ticket prices have a positive and significant effect on revisit intention at Telaga Ngebel tourist attraction. Accessibility has a positive and significant effect on revisit intention at Telaga Ngebel tourist attraction.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Electronic Word Of Mouth (E-WoM), Attractiveness, Ticket Price, Accessibility, Revisit Intention, Telaga Ngebel.
Subjects: A Social Sciences > HC Economic History and Conditions
A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: SEPTIANA PUTRI ANGRAENI
Date Deposited: 07 Oct 2024 04:13
Last Modified: 07 Oct 2024 04:13
URI: http://eprint.unipma.ac.id/id/eprint/2317

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