PENGARUH KUALITAS PELAYANAN, LOKASI DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Konsumen Kedai Kopi "Literia Forest Cafe" di Kabupaten Madiun)

KHASANAH, ANIS WATUN (2024) PENGARUH KUALITAS PELAYANAN, LOKASI DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Konsumen Kedai Kopi "Literia Forest Cafe" di Kabupaten Madiun). S1 thesis, Universitas PGRI Madiun.

[img] Text
HALAMAN DEPAN.pdf
Download (1MB)
[img] Text
ABSTRAK.pdf
Download (117kB)
[img] Text
BAB I.pdf
Download (311kB)
[img] Text
BAB II.pdf
Download (537kB)
[img] Text
BAB III.pdf
Restricted to Repository staff only
Download (318kB)
[img] Text
BAB IV.pdf
Restricted to Repository staff only
Download (499kB)
[img] Text
BAB V.pdf
Download (111kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (183kB)
[img] Text
LAMPIRAN.pdf
Restricted to Repository staff only
Download (3MB)

Abstract

The Influence of Service Quality, Location and Facilities towards Purchasing Decisions (Case Study of Consumers of “Literia Forest Café” Coffee Shop in Madiun Regency). The aim of this study was to provide empirical data on each variable, the influence of service quality, location, facilities and purchasing decisions of Literia Forest Café coffee shops on consumers in Madiun Regency. The method used in this study was a quantitative, with a sample of 385 respondents. The instrument in this study used a questionnaire distribution system which is measured using a linkert scale. The data analysis technique used was using SPSS version 21. The results of this study indicate that the variables: (a) Service Quality influences purchasing decisions at the coffee shop "Literia Forest Café"; (b) Location influences purchasing decisions at the coffee shop "Literia Forest Café"; (c) Facilities influence purchasing decisions at the coffee shop "Literia Forest Café". Keywords: Service Quality, Location, Facilities, Purchasing Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Service Quality, Location, Facilities, Purchasing Decisions.
Subjects: A Social Sciences > H Social Sciences (General)
A Social Sciences > HC Economic History and Conditions
A Social Sciences > HD Industries. Land use. Labor
Divisions: Fakultas Ekonomi dan Bisnis
Depositing User: KHASANAH WATUN ANIS
Date Deposited: 08 Oct 2024 04:13
Last Modified: 08 Oct 2024 04:13
URI: http://eprint.unipma.ac.id/id/eprint/2299

Actions (login required)

View Item View Item
Repository UNIPMA is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.