Astutik, Ristania Febriola (2024) PENGARUH DESAIN PRODUK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGGUNA SEPEDA LISTRIK DI KOTA MADIUN). S1 thesis, Universitas PGRI Madiun.
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Abstract
ABSTRACT Ristania Febriola Astutik. 2024. The Effect of Product Design, Price and Product Quality on Purchasing Decisions with Purchase Intention as an Intervening Variable (Study on Electric Bicycle Users in Madiun City). Thesis. Management Study Program, Faculty of Economics and Business, PGRI Madiun University. Supervisor (I) Dr. Heny Sidanti, S.E., M. M. Supervisor (II) Liliek Nur Sulistiyowati, S.E., M. M. This study aims to determine the effect of product design, price and product quality on purchasing decisions with purchase intention as an intervening variable for electric bicycle users in Madiun City. The type of research used in this research is a quantitative approach with the SEM-PLS method. The data analysis tool was carried out using the help of SmartPls version 3.0 software. Sampling in this study using Purposive Sampling. The population in this study were electric bicycle users in Madiun City. The sample used was 384 respondents. The results of this study are product design has an effect on buying interest, price has no effect on buying interest, product quality has an effect on buying interest, product design has an effect on purchasing decisions, price has no significant effect on purchasing decisions, product quality has an effect on purchasing decisions, product design has an effect on purchasing decisions through buying interest, price has no effect on purchasing decisions through buying interest, product quality has an effect on purchasing decisions through buying interest, buying interest affects purchase decisions. Keywords: Product Design, Price, Product Quality, Purchase Intention, Purchase Decision
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Product Design, Price, Product Quality, Purchase Intention, Purchase Decision |
| Subjects: | A Social Sciences > HC Economic History and Conditions A Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ASTUTIK FEBRIOLA RISTANIA |
| Date Deposited: | 08 Oct 2024 05:44 |
| Last Modified: | 08 Oct 2024 05:44 |
| URI: | http://eprint.unipma.ac.id/id/eprint/2236 |
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