PENGARUH AFFILIATE MARKETING, ONLINE CUSTOMER REVIEW, DAN ONLINE CUTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE (STUDI PADA MASYARAKAT KOTA PONOROGO)

Fatikasari, Bella (2024) PENGARUH AFFILIATE MARKETING, ONLINE CUSTOMER REVIEW, DAN ONLINE CUTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE (STUDI PADA MASYARAKAT KOTA PONOROGO). S1 thesis, Universitas PGRI Madiun.

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Abstract

This research aimed to determine the influence of Affiliate Marketing, Online Customer Reviews, and Online Customer Ratings towards Purchasing Decisions at Shopee E-Commerce (Study in Ponorogo City Communities). The type of research used was a quantitative approach, while the analysis tool used was SPSS version 25. Sampling in this research used purposive sampling. The sample used was 384 respondents. Based on statistical test results, it shows: (1) Affiliate marketing has a positive and significant effect towards purchasing decisions at Shopee e-commerce in Ponorogo City; (2) Online customer reviews have a positive and significant influence towards purchasing decisions at Shopee ecommerce in Ponorogo City; (3) Online customer rating has a positive and significant effect towards purchasing decisions at Shopee e-commerce in Ponorogo City. Keywords: Affiliate Marketing, Online Customer Reviews, Online Customer Ratings, Purchase Decisions.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Keywords: Affiliate Marketing, Online Customer Reviews, Online Customer Ratings, Purchase Decisions
Subjects: A Social Sciences > HC Economic History and Conditions
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: BELLA FATIKASARI BELLA
Date Deposited: 07 Oct 2024 05:18
Last Modified: 07 Oct 2024 05:18
URI: http://eprint.unipma.ac.id/id/eprint/2204

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