Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Bioskop Cinema XXI Kota Madiun)

Antika, Dewi (2024) Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Bioskop Cinema XXI Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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Abstract

This research aims to prove empirically the influence of facilities and service quality on purchasing decisions with purchase intention as an intervening variable (case study on consumers of Cinema XXI Madiun City. This research is a quantitative research with a sample size of 384 people. The sampling method is using sempel lemeshow. Data collection using a questionnaire with distribution via Google Form. Data analysis technique using a test tool in the form of Structual Equation Modeling (SEM) with SmartPLS Version 3.0. The results of this research show that 1) Facilities have no influence on purchasing decisions for Cinema XXI Cinema consumers in Madiun City. 2) Service quality influences purchasing decisions among consumers at Cinema XXI Madiun City. 3) Facilities influence purchasing interest among consumers at Cinema XXI Madiun City. 4) Service quality influences purchasing interest among consumers at Cinema XXI Madiun City. 5) Purchase interest influences purchasing decisions among Cinema XXI Cinema consumers in Madiun City. 6) Facilities influence purchasing decisions through purchase interest among Cinema XXI Cinema consumers in Madiun City. 7) Service Quality influences Purchasing Decisions through Purchase Interest among Cinema XXI Cinema Consumers in Madiun City.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Facilities, Service Quality, Purchase Interest, Purchase Decision
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DEWI ANTIKA DEWI
Date Deposited:	05 Oct 2024 04:03
Last Modified:	05 Oct 2024 04:03
URI:	http://eprint.unipma.ac.id/id/eprint/2193

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