Satria, Nugraha Panca (2026) PERLINDUNGAN HUKUM ATAS PENGGUNAAN SEPIHAK BARANG TERDAFTAR MEREK TANPA IZIN DALAM KONTEN KREATIF DI MEDIA SOSIAL. S1 thesis, Universitas PGRI Madiun.
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Abstract
This study aims to analyze the criteria for using third-party brand logos in social media creative content that constitute trademark infringement, and to examine the forms of legal protection available to trademark owners against such exploitation. The research employs a normative-juridical method utilizing statutory, conceptual, and case-based approaches. Legal materials comprising primary, secondary, and tertiary sources were analyzed qualitatively. The findings indicate that the unauthorized use of brand logos in social media creative content constitutes an infringement of exclusive trademark rights when it involves unauthorized commercial activity that creates a likelihood of confusion. This practice often termed "algorithmic free-riding" can be classified as trademark infringement if it meets the parameters of visual proportionality and affiliation disruption, thereby exceeding the limits of digital fair use. Trademark owners may pursue legal remedies through non-litigation channels (such as formal notices, mediation, and negotiation) or litigation in the Commercial Court, including requests for provisional orders to halt content dissemination. The study recommends that trademark owners proactively monitor their brand assets and strengthen their registration evidence, while content creators are advised to adhere to parameters regarding fair trademark usage or obtain official authorization to avoid legal sanctions.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Trademark; Social Media; Creative Content; Legal Protection; Trademark Infringement |
| Subjects: | K Law > K Law (General) |
| Divisions: | Fakultas Hukum > Hukum |
| Depositing User: | SATRIA PANCA NUGRAHA |
| Date Deposited: | 15 Aug 2026 03:44 |
| Last Modified: | 15 Aug 2026 03:44 |
| URI: | http://eprint.unipma.ac.id/id/eprint/8526 |
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