LIBERAL FEMINISM IN RUN THE WORLD (GIRLS) MUSIC VIDEO BY BEYONCÉ: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS

Sutisna, Berlyan Ardhya Putri (2026) LIBERAL FEMINISM IN RUN THE WORLD (GIRLS) MUSIC VIDEO BY BEYONCÉ: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS. S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the representation of liberal feminism in Beyoncé’s music video Run the World (Girls) using a Multimodal Critical Discourse Analysis (MCDA) approach. This study uses the theory of liberal feminism by Tong (2009), which focuses on the aspects of power, equality, and freedom, and the MCDA theory by O’Halloran (2008). This study employs a qualitative method with a multimodal analysis design. The data were collected from the song lyrics and visual scenes in the music video Run the World (Girls). The results indicate that representations of liberal feminism are constructed through textual, visual, and multiple semiotic modes. In the textual mode, aspects of power, equality, and freedom are evident in the song’s lyrics, which depict women as independent, capable, and possessing equal rights with men. Furthermore, in the visual mode, aspects of power and freedom are evident through the combination of character positioning (image), color, camera techniques, and gestures, which portray women as strong and empowered. Finally, in the multiple semiotic mode, the aspects of power and freedom are found in the combination of lyrics and visuals, which reinforce the meaning of liberal feminism. Thus, the results of this study indicate that the music video for “Run the World (Girls)” presents liberal feminism, in which women are portrayed as individuals who possess power, equal opportunities, and the freedom to make their own choices and actively contribute to the public sphere.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Liberal feminism, MCDA, Beyoncé, Music video, Women, Equality, Power, Freedom
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	PUTRI ARDHYA BERLYAN
Date Deposited:	06 Aug 2026 02:54
Last Modified:	06 Aug 2026 02:54
URI:	http://eprint.unipma.ac.id/id/eprint/8340

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