OPTIMALISASI MEDIA SOSIAL SEBAGAI MEDIA INFORMASI DIGITAL DENGAN METODE DESIGN THINKING UNTUK MEMBANTU PELAYANAN PUBLIK PADA DPMPTSP KABUPATEN MADIUN

SHO'IM, MUHA NANDA (2026) OPTIMALISASI MEDIA SOSIAL SEBAGAI MEDIA INFORMASI DIGITAL DENGAN METODE DESIGN THINKING UNTUK MEMBANTU PELAYANAN PUBLIK PADA DPMPTSP KABUPATEN MADIUN. S1 thesis, UNIVERSITAS PGRI MADIUN.

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Abstract

The development of information and communication technology in the era of the industrial revolution 4.0 has driven changes in the implementation of public services, particularly in terms of disseminating information to the public. The Madiun Regency Investment and One-Stop Integrated Services Agency (DPMPTSP) as an agency that administers licensing services still faces various problems, such as the low understanding of the public, especially MSMEs, regarding the flow and procedures of business licensing. This study aims to optimize the use of social media as digital information media in supporting public services. The method used is the Design Thinking approach which includes the stages of empathize, define, ideate, prototype, and testing, and is supported by the Engagement Rate Analysis method to measure the effectiveness of information delivery. The expected results of this study are the creation of a more effective, informative, and interactive social media management strategy, thereby increasing public understanding of licensing procedures, reducing errors in document submission, and supporting the realization of more transparent, efficient, and quality public services. Keywords: Social Media, Design Thinking, Public Services, DPMPTSP Madiun Regency, Business Licensing

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Keywords: Social Media, Design Thinking, Public Services, DPMPTSP Madiun Regency, Business Licensing Kata Kunci: Media Sosial, Design Thinking, Pelayanan Publik, DPMPTSP Kabupaten Madiun, Perizinan Usaha.
Subjects:	T Technology > TA Engineering (General). Civil engineering (General)
Divisions:	Fakultas Teknik > Sistem Informasi
Depositing User:	SHO'IM NANDA MUHA
Date Deposited:	04 Aug 2026 04:20
Last Modified:	04 Aug 2026 04:20
URI:	http://eprint.unipma.ac.id/id/eprint/8248

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