PENGARUH E-WOM, STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE SHOP HAO PENG KOPITIAM PONOROGO (STUDI KASUS MASYARAKAT PONOROGO)

Pebrianto, Rohmat (2025) PENGARUH E-WOM, STORE ATMOSPHERE DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI COFFEE SHOP HAO PENG KOPITIAM PONOROGO (STUDI KASUS MASYARAKAT PONOROGO). S1 thesis, Universitas PGRI Madiun.

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Abstract

Rohmat Pebrianto. 2025. The Influence of E-WOM, Store Atmosphere, and Location on Purchasing Decisions at Hao Peng Kopitiam Coffee Shop, Ponorogo (A Case Study of the Ponorogo Community). Thesis. Management Study Program, Faculty of Economics and Business, Universitas PGRI Madiun. Supervisor (I) Dr. Apriyanti., M.M., CPSM Supervisor (II) Hendra Setiawan, S.E., M.M. The purpose of this study was to determine and analyze the influence of eWOM, Store Atmosphere, and Location on Purchasing Decisions at Hao Peng Kopitiam Coffee Shop, Ponorogo (A Case Study of the Ponorogo Community). The method used in this study was quantitative. The sample in this study was 385 respondents. The data used in this study was primary data. The data collection method used a questionnaire. The data analysis technique used was multiple linear regression. Data processing in this study used SPSS 25. The results of this study indicate that E-WOM has a significant effect on purchasing decisions at the Hao Peng Kopitiam Ponorogo Coffee Shop, Store Atmosphere does not have a significant effect on purchasing decisions at the Hao Peng Kopitiam Ponorogo Coffee Shop, Location has a significant effect on purchasing decisions at the Hao Peng Kopitiam Ponorogo Coffee Shop and simultaneously the variables E-WOM, Store Atmosphere, and Location influence purchasing decisions at the Hao Peng Kopitiam Ponorogo Coffee Shop. Keywords: E-WOM, Store Atmosphere, Location, and Purchasing Decisions.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	E-WOM, Store Atmosphere, Lokasi, dan Keputusan Pembelian.
Subjects:	A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory A Social Sciences > HF Commerce A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ROHMAT PEBRIANTO ROHMAT
Date Deposited:	04 Feb 2026 07:39
Last Modified:	04 Feb 2026 07:39
URI:	http://eprint.unipma.ac.id/id/eprint/5971

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