Huda, Miftachul (2025) PENGARUH REBRANDING, FASILITAS WISATA, EVENT WISATA DAN HARGA TIKET TERHADAP MINAT BERKUNJUNG (Studi Kasus Pada Wisata Tamris Magetan). S1 thesis, Universitas PGRI madiun.
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Abstract
Miftachul Huda. 2025. The Effect of Rebranding, Tourist Facilities, Events, and Ticket Prices towards Visiting Intention (A Case Study of the Iswahjudi Amusement Park in Magetan). This study aims to analyze the effect of rebranding, tourist facilities, events, and ticket prices towards visiting intention at the TAMRIS (Iswahjudi Amusement Park) in Magetan, East Java. The TAMRIS tourist attraction, managed by the Iswahjudi Air Force Base, has undergone a transformation from a simple family recreation destination to a modern, competitive tourist destination through a rebranding strategy and facility updates since 2018. This transformation was driven by the need to adapt to changing tourist behavior, who are increasingly seeking unique and memorable experiences, in line with the Experience Economy concept of Pine and Gilmore (2019). The results show that rebranding can increase the attractiveness of a destination by creating a new, fresher image that aligns with the needs of the modern market, while maintaining authenticity to avoid resistance from existing tourists. Complete and high-quality tourist facilities significantly increase visitor comfort and satisfaction, contributing to repeat visits. Tourism events are an effective tool for increasing temporary attractions, creating unique experiences and increasing destination visibility, even if their impact is short-term. Ticket prices play a crucial role in visitor decisions, with a balance between value and market purchasing power being a key determinant.
| Item Type: | Thesis/Skripsi/Tugas Akhir (S1) |
|---|---|
| Kata Kunci: | Keywords ; Rebranding, Tourism Facilities, Tourism Events, Ticket Prices, Visitor Interest, TAMRIS Tourism. |
| Subjects: | A Social Sciences > H Social Sciences (General) A Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis |
| Depositing User: | MIFTACHUL HUDA MIFTACHUL |
| Date Deposited: | 23 Oct 2025 05:57 |
| Last Modified: | 23 Oct 2025 05:57 |
| URI: | http://eprint.unipma.ac.id/id/eprint/5666 |
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