PENGARUH TRUSTWORTHINESS, EXPERTISE, ATTRACTIVENESS DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN PADA KULINER DI WILAYAH MADIUN (Studi Kasus Pada Followers Tiktok @tio_philus)

Nurizzah, Khamima (2025) PENGARUH TRUSTWORTHINESS, EXPERTISE, ATTRACTIVENESS DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN PADA KULINER DI WILAYAH MADIUN (Studi Kasus Pada Followers Tiktok @tio_philus). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to empirically demonstrate the influence of trustworthiness, expertise, attractiveness, and online customer reviews towards consumer purchase intention for culinary delights in the Madiun region, using a case study of TikTok followers of @tio_philus. The method used in this study was quantitative, with a sample of 384 respondents, TikTok users residing in Madiun and interacting with the @tio_philus account. The research instrument used a questionnaire distributed online via Google Forms and measured using a Likert scale. The data analysis technique used was multiple linear regression analysis with the assistance of SPSS version 26.0 software. The results of this study indicate: a) Trustworthiness has a positive and significant effect towards consumer purchase intention; b) Expertise has a positive and significant effect towards consumer purchase intention; c) Attractiveness has a positive and significant effect towards consumer purchase intention; and d) Online customer reviews have a positive and significant effect towards consumer purchase intention for culinary products promoted by @tio_philus via TikTok in the Madiun area.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Trustworthiness; Expertise; Attractiveness; Online Customer Review and Purchase Intention.
Subjects: A Social Sciences > H Social Sciences (General)
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: KHAMIMA NURIZZAH KHAMIMA
Date Deposited: 17 Oct 2025 02:49
Last Modified: 17 Oct 2025 02:49
URI: http://eprint.unipma.ac.id/id/eprint/5490

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