ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM KEJUARAAN DEWANTARA CUP III 2025

AJI, WAHYU PERMONO (2025) ANALISIS PENGGUNAAN MEDIA SOSIAL DALAM KEJUARAAN DEWANTARA CUP III 2025. S1 thesis, Universitas PGRI Madiun.

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Abstract

Wahyu Permono Aji, 2025. Analysis of Social Media Use in the Dewantara CUP III 2025 Championship. Thesis. Program Studi Ilmu Keolahragaan, Fakultas Ilmu Kesehatan dan Sains, Universitas PGRI Madiun. Advisor (I) Titin Kuntum Mandalawati, S.Pd., M.Or., Advisor (II) Ghon Lisdiantoro, S.Pd., M.Or. This study aims to analyze the effectiveness of social media in disseminating information about the Dewantara CUP III 2025 futsal championship with a focus on participants from five regions: Madiun City, Madiun Regency, Ponorogo Regency, Magetan Regency, and Nganjuk Regency. The method used is Qualitative, with data collection techniques through questionnaires and interviews. The results of the study show that WhatsApp is the most effective media with a usage rate of 62%, followed by Instagram (38%), while Facebook and TikTok have not had any impact at all on social media marketing by respondents. Of the total 24 respondents, the majority of participants came from Madiun City (37.5%). These results indicate that the effectiveness of information dissemination is greatly influenced by geographical proximity and the strength of community-based social networks. This study supports the Uses and Gratifications theory and Diffusion of Innovations, and provides strategic recommendations for managing digital community-based activity communications. . Keywords: Social media, WhatsApp, digital communication, information diffusion, futsal championship, community participation.

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	Analysis of Social Media Use in the Dewantara CUP III 2025 Championship
Subjects:	L Education > L Education (General) L Education > LB Theory and practice of education L Education > LG Individual institutions (Asia. Africa) Q Science > Q Science (General)
Divisions:	Fakultas Ilmu Kesehatan dan Sains > Ilmu Keolahragaan
Depositing User:	AJI PERMONO WAHYU
Date Deposited:	21 Oct 2025 06:30
Last Modified:	21 Oct 2025 06:30
URI:	http://eprint.unipma.ac.id/id/eprint/5445

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