PENGARUH MEDIA SOSIAL, ONLINE CUSTOMER REVIEW DAN HARGA TERHADAP MINAT MEMBELI KEMBALI KEBAYA DI APLIKASI TIKTOK SHOP OUTFIT NUSANT (STUDI KASUS KONSUMEN DI APLIKASI TIKTOK SHOP OUTFIT NUSANT)

Respati, Sinatriya Prawatya (2025) PENGARUH MEDIA SOSIAL, ONLINE CUSTOMER REVIEW DAN HARGA TERHADAP MINAT MEMBELI KEMBALI KEBAYA DI APLIKASI TIKTOK SHOP OUTFIT NUSANT (STUDI KASUS KONSUMEN DI APLIKASI TIKTOK SHOP OUTFIT NUSANT). S1 thesis, Universitas PGRI Madiun.

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Abstract

Repurchase intention is an important indicator in measuring consumer loyalty to a product or brand. This study aims to analyze the influence of social media, online customer reviews, and price towards repurchase intention for kebaya products on the TikTok Shop app, specifically for the local brand Outfit Nusant. This study used a quantitative approach with a non-probability sampling method through a purposive sampling technique. The sample in this study were consumers who had purchased Outfit Nusant products on TikTok Shop, with a total of 385 respondents. Data collection was conducted using a questionnaire, and the data were analyzed using SPSS version 16. The results show that social media, online customer reviews, and price have a positive and significant effect towards repurchase intention for kebaya products on the Outfit Nusant TikTok Shop.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Price.,Repurchase Intention.,Social Media.,Online Customer Reviews
Subjects: A Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: RESPATI PRAWATYA SINATRIYA
Date Deposited: 17 Oct 2025 06:34
Last Modified: 17 Oct 2025 06:34
URI: http://eprint.unipma.ac.id/id/eprint/5410

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