PENGARUH KUALITAS PRODUK, BRAND IMAGE DAN BRAND TRUST TERHADAP MINAT BELI ULANG PASCA PEMBOIKOTAN PRODUK ISRAEL (Studi Kasus Pada Konsumen Lifebuoy di Kota Madiun)

ADELIA, DHITA NANDA (2025) PENGARUH KUALITAS PRODUK, BRAND IMAGE DAN BRAND TRUST TERHADAP MINAT BELI ULANG PASCA PEMBOIKOTAN PRODUK ISRAEL (Studi Kasus Pada Konsumen Lifebuoy di Kota Madiun). S1 thesis, Universitas PGRI Madiun.

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ABSTRAK.pdf
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Abstract

This study aims to analyze the influence of product quality, brand image, and brand trust towards repurchase intention among Lifebuoy consumers in Madiun City following the boycott of Israeli products. The background of this study focuses on the socio-political impact that triggered the boycott of Israeli-affiliated products, which impacted Lifebuoy sales. The method used in this study was a quantitative survey, involving 384 respondents who were Lifebuoy consumers in Madiun City. Data were collected through questionnaires and analyzed using multiple linear regression analysis using SPSS Version 25. The results show: Product quality has a positive and significant effect towards repurchase intention. Brand image has a positive and significant effect towards repurchase intention. Brand trust has a positive and significant effect towards repurchase intention. Simultaneously, product quality, brand image, and brand trust have a positive and significant effect towards consumer repurchase intention.

Item Type: Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci: Product Quality; Brand Image; Brand Trust; Repurchase Interest.
Subjects: A Social Sciences > HB Economic Theory
A Social Sciences > HD Industries. Land use. Labor
A Social Sciences > HF Commerce
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELIA NANDA DHITA
Date Deposited: 16 Oct 2025 04:51
Last Modified: 16 Oct 2025 04:51
URI: http://eprint.unipma.ac.id/id/eprint/5331

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