PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN STIK IKAN LELE (Studi Kasus Pada Konsumen Kota Ngawi )

Desiana Nurayu, Syafitri (2025) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN STIK IKAN LELE (Studi Kasus Pada Konsumen Kota Ngawi ). S1 thesis, Universitas PGRI Madiun.

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Abstract

This study aims to analyze the influence of product quality, price perception, and promotion towards purchasing decisions for catfish sticks in Ngawi City. This product was an innovative product from MSMEs in the freshwater fish-based snack sector. Although widely recognized by consumers, the product's purchase rate was still relatively low compared to similar products such as tempeh sticks and onion sticks. This study used a quantitative approach, collecting data through questionnaires distributed to 388 respondents, who were catfish stick consumers in Ngawi area. The data analysis method used was multiple linear regression to partially test the influence of independent variables towards purchasing decisions. This study was processed using SPSS. The results show that product quality, price perception, and promotion have a positive and significant influence towards purchasing decisions. These findings emphasize the importance of improving

Item Type:	Thesis/Skripsi/Tugas Akhir (S1)
Kata Kunci:	The Influence of Product Quality, Price Perception, and Promotion towards Purchasing Decisions for Catfish Sticks. (Case Study of Catfish Stick Consumers)
Subjects:	A Social Sciences > HB Economic Theory A Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SYAFITRI NURAYU DESIANA
Date Deposited:	14 Oct 2025 06:04
Last Modified:	14 Oct 2025 06:04
URI:	http://eprint.unipma.ac.id/id/eprint/5237

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